Barbara Mintzes
Assistant Professor
Anesthesiology, Pharmacology & Therapeutics
University of British Columbia
Anesthesiology, Pharmacology & Therapeutics
University of British Columbia
Dr. Barbara Mintzes is an Assistant Professor in the Department of Anesthesiology, Pharmacology & Therapeutics at UBC, and a Michael Smith Foundation for Health Research Scholar. The main focus of her research is on the effects of drug promotion, including direct-to-consumer advertising, on prescribing and medicine use. She also works with UBC’s Therapeutics Initiative to carry out systematic reviews on the beneficial and harmful effects of new drugs. She is also involved on an international project co-sponsored by WHO and Health Action International to develop and test curriculum on drug promotion for medical and pharmacy students. Her background is with women’s health and consumer groups, and she is on the Steering Group of Women and Health Protection and the advisory board of La Revue Prescrire.