Keys to Successfully Marketing Yourself as an Expert Realtor

If you’re a Realtor, then you know that marketing is key to your success. For you to be ahead of others to stand out from the competition and attract new clients, you need to be innovative with your marketing strategies.

In this blog post, we will discuss some of the best ways on how to market yourself as a realtor using free and paid marketing options that will help you reach your target audience and boost your business!

1. Email Drip Campaign

Email drip campaigns are among the most effective online marketing tools for real estate agents because they enable marketers to automate their email campaigns. You can regularly send follow-up emails to your list through an automated email campaign.

By ensuring that every email contains valuable information about the property or other aspects of real estate buying and selling, you will keep in touch with your potential buyers and sellers while simultaneously building trust. For example, if you use your email drip campaign to promote a specific listing, you could include detailed photos, a map, neighborhood facts and statistics about the area, etc.

This type of email drip campaign will make it easier for your prospects to learn more about the housing market in their area, which will ultimately lead to more sales.

2. Facebook/Instagram

As much as traditional advertising techniques such as print ads and radio commercials have fallen out of favor, social media has become a popular way for businesses to connect with customers from enjoying different cuisines to traveling at different locations.

With the right strategy in place, you may be able to market your services through these channels without spending any money at all. To increase awareness about your listings, you should create a presence on popular platforms like Facebook and Instagram.

Your followers are likely to see the posts you share on these sites, so the first step would be to set these profiles up properly before posting anything! This will ensure that people find and interact with your content.

3. Social Media Ads (Video and Photo)

Another great option for realtors is to take advantage of the many social media ad types available. These ads often contain video and photo content, making them attractive for realtors. You can set these ads to run when someone visits pages related to your industry, or you can choose to just put them up on your wall.

If you go the route of placing something on your page, it’s important to think carefully about how you want other people to perceive your brand. Since realtors typically work within a personal network, they must be careful not to cross the line into spamming and being annoying about your shrubs in the front yard.

For example, don’t post multiple images of the same listing – instead, pick a favorite picture and promote that one image by using hashtags and other keywords.

4. Google My Business

Google My Business enables you to add a local and non-local search results profile. Because many realtors work across state lines, having an active GMB account is always beneficial. This account will appear in searches done on mobile devices, apps, and desktop browsers.

Having a GMB account helps you build your reputation as an experienced agent, translating into more leads and referrals. In addition to improving your search results, there are also many resources on the internet dedicated specifically to GMB! For instance, articles are written on optimizing your business’s GMB account.

5. YouTube

YouTube is another channel where realtors can gain exposure. There are tons of videos for realtors to watch and share, but sometimes it takes time to get discovered. The best thing to do is look for other realtors who might be interested in sharing your latest listing with their viewers!

It’s a win-win situation since you’ll be helping each other build your follower count, and your audience will appreciate seeing quality content from other realtors’ accounts. Create new content regularly – this gives you a better chance of being seen by users searching for relevant topics.

6. Google Ads

Like YouTube, Google Ads can also be used to increase the visibility of your business. However, unlike YouTube, Google Ads requires a plan and budget upfront. One of the most effective ways to use Google Ads involves creating campaigns based on specific keywords.

Once you’ve created the campaign, you can target your desired audience using demographics, location information, interests, and behavior data. Real estate agents can leverage Google Ads to reach potential clients in several ways.

For example, you could list homes similar to yours for sale, advertise property management services, or even offer free home inspections. As long as you’re aware of what exactly you’re promoting, you can use Google Ads effectively.

7. Joining Professional Organizations

Joining professional associations such as the local Chamber of Commerce is a great way to become known among your peers and grow your client base. When you join, you can participate in events held by the organization throughout the year, including networking opportunities, workshops, and seminars.

By engaging in activities offered through organizations like these, you can meet other professionals and build relationships with people who are likely to buy and sell properties. This helps you establish yourself as an expert in real estate investing.

8. Blogging

Blogging has proven to be a reliable traffic source for many businesses over the years. You can start a blog to keep current clients informed about recent listings or future projects that have come available. Another option is to start blogging about real estate investing in general.

Not only does this allow you to provide valuable insight on a topic of interest, but you can also market your expertise directly through writing. Building an engaged following of readers is key to growing a successful blog. To promote your website, utilize social media sites like Facebook and Instagram.

If you want to take it one step further, consider starting a podcast to communicate with your followers more deeply.

9. Local Newspaper Ads

The last technique on how to market yourself as a realtor is through local newspaper ads. While newspaper ads have less impact than online advertising, they remain invaluable for realtors looking to market themselves locally.

Newspapers can provide excellent exposure, especially if you place an advertisement highlighting a particular value proposition. Make sure you write a compelling headline to grab customers’ attention and include contact information so viewers are aware of how to reach out to you.


In conclusion, no question about becoming an expert realtor at marketing is important. But don’t let fear hold you back from taking ownership of your career by learning new skills. It may seem daunting today, but once you’ve mastered the basics, you’ll find yourself armed with knowledge and experience that will give you an edge over those who rely solely on your natural ability.

Kimberly Tran

Kimberly Tran brings a wealth of knowledge from her 15 years in architecture and urban planning. She graduated from the University of Southern California with a Master's in Urban Planning. She began her career in a top architectural firm before transitioning to property development. Joining our team in 2020, she has since been a driving force in exploring innovative living spaces. Kimberly balances her professional life with a passion for landscape photography and volunteering in community redevelopment programs.

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